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Lunch: Boost Your Credibility Through Media Exposure

  • 27 Feb 2020
  • 11:00 AM - 1:00 PM
  • The Klingman Group: 5523 W Cypress Street, Suite 202, Tampa
  • 14

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Working Women of Tampa Bay is partnering with The Queen of Results, Erica Castner on a special workshop series to kick off the New Year: "Be More Visible with Your Brand in 2020." Lunch will be served. Thanks to The Klingman Group, LLC for hosting! 

#1: Expand Your Brand Awareness Through Speaking - 1/30

  • The number one thing you need to keep in mind before you begin your search for speaking opportunities
  • Establishing your “Why is THIS Important” Factor upfront so you get selected versus someone else in your industry
  • How to ensure you get more speaking invitations in the future

#2: Boost Your Credibility Through Media Publications - 2/27

  • What it takes to position your expertise to reporters and editors
  • Why many “experts” get overlooked for opportunities and what to do instead
  • How to create your own “media momentum” without a huge marketing budget

#3: Increase Your Influence Through Podcast Interviews - 3/31

  • Pitch yourself to podcast hosts who are eager to share your expertise with their audience
  • A simple tool to keep you organized and focused in your quest to find more podcast guest opportunities
  • Leverage each interview to appear like you are “everywhere”, even if you don’t have a big marketing budget

About Our Presenter:

For over two decades, Erica Castner has helped business owners and service providers: improve their leadership skills, increase their influence + impact and streamline their processes to help them be more productive and purposeful in their work. She is the founder on Castner Consulting & Coaching, where she provides training and coaching to leaders and their teams.

In addition to working with service based companies and organizations, Erica has had the privilege of working with (and for) nationally recognized brands such as: Lancome Cosmetics, Victoria's Secret, Dress for Success, FUEL, Re/Max, and Hertz Corporation, just to name a few.

Erica recently launched the "Love the Work You Do" Podcast and has been featured as a guest contributor to over 200 podcasts, articles, and conferences including: USA Today, Thrive Global, ABC, CBS, The News-Press Media Group, Huffington Post, and Digital Footprint Conference.


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