Before you jump too far into online marketing, before you begin blogging, or launch a newsletter, you must know two things - who you are, and who is your "right person." Connecting with the right person for your business means having a strong sense of self and knowing the type of customer, client, or reader you most want to attract. In this session, will work on tightening up your persona and targeting your online networking content to attract the perfect "right person" that is looking for exactly the type of unique service or product you provide. We will work on sharpening your point of view, and clarifying your message. We'll discuss how to use this newly found clarity to create the best marketing content for your audience, and where to post it online to engage your "right person." This will be a fun session with worksheets and tools. Come ready to do some inner reflection and brainstorming. Leave with a plan that will help you stay targeted and focused in your marketing efforts.
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