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LinkedIn Takes Top Spot as Social Tool

08 Mar 2013 12:31 PM | Working Women (Administrator)
Blog By: Deborah Shane

LinkedIn Takes Top Spot as Social Tool and Perfect Eco-System for Professional Advancement

Working Women of Tampa Bay has been a BIG fan of LinkedIn since launching our business in 2008. As a weekly in person networking group for women in business to connect, educate and support each other, LinkedIn is the perfect online platform that compliments in person networking with the online connectivity in between events.

According to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD: LinkedIn replaces Facebook as the top social tool!

This is pretty impressive but not surprising given the importance of online professional networking for branding and credibility. LinkedIn offers a turnkey, intuitive and resourceful eco-system for building professional connections and relationships, job search, business information and endorsing connections.

Three key social media trends and statistics worth noting according to the 2013 study report are:

    •    8 in 10 companies, 81% use LinkedIn, up from 73% a year earlier.
    •    Blogging was up 44% from 37% a year earlier.
    •    YouTube is down from to 30% in 2012 from 45% in 2011

This is the year to get more active on LinkedIn and take advantage of all of its resources to find key people, connect with them, stay up to date on the latest industry articles, sharpen the skills needed to compete and brand yourself in your professional space.

Make a stand on LinkedIn and develop your profile so you are considered an “all star” and be dedicated to using it consistently.

Read the entire Inc 500 article here, and see more studies from The Center for Marketing Research.


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