Brand Your Business with Danielle Vona

When
25 Feb 2015
2:00 PM - 6:00 PM
Location
Safety Harbor Library: 101 2nd Street North

Registration

Conference Attendee – $50.00
Members (Early Bird) – $75.00
Price goes up to $85 on February 13th
Non-Members (Early Bird) – $85.00
Price goes up on February 13th to $95

Registration is closed

Many companies can’t afford a Chief Marketing Officer, but here is your chance to tap into one of our members who has been head of marketing for brands like Carrabbas, Sonic Drive-In and Pepsi.

Danielle Vona recently launched The Marketing Posse following her role as as GVP, Chief Marketing Officer for Carrabba’s Italian Grill. Danielle is combining her 20 years of business and brand marketing experience to put together a 3-hour in-depth workshop at Safety Harbor Library. A wine & cheese networking mixer will follow the workshop. Workshop materials are included.

Workshop includes:

Defining or Refining Your Business Plan: Guests are invited to bring their 2015 business objectives with them. Danielle will help you establish strategies and tactics to help you achieve your goals.
Defining Your Brand or Business Proposition: Danelle will share tools and case studies to help you target your audience, define your competitive landscape and position your brand within your market.
Putting the Brand in Your Business Plan: Danielle will show you how to craft a plan that brings both your branding and your business plan together.

What you'll go home with:

1 page draft of business plan
3-4 page draft of your brand/business positioning
4-5 page template to summarize your plan

About Danielle Vona:

Danielle Vona recently launched her new venture, The Marketing Posse. The Marketing Posse is an “outsourced marketing department” that provides strategic business planning and positioning, marketing solutions and talent
development. Danielle joined Bloomin’ Brands in August of 2012 and was the GVP, Chief Marketing Officer for Carrabba’s Italian Grill until recently. She joined Carrabba’s after having previously served as the Chief Marketing Officer for the Sonic Corporation, where she was responsible for the brand positioning/strategy, product innovation and menu development, partnerships and communications for more than 3,500 Sonic locations. Prior to Sonic, she spent more than 11 years with PepsiCo, where she rapidly rose through the ranks from Manager to Vice President in various marketing roles, including customer marketing, package innovation and brand marketing.