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St. Pete Marketing Mastermind Breakfast

  • 24 Feb 2015
  • 9:00 AM - 10:30 AM
  • Ricky P's: 1113 Central Avenue, St. Pete
  • 11

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Join us for our monthly St. Pete Marketing Mastermind Breakfast at Ricky P's Orleans Bistro. Light breakfast and coffee will be served. This month's presentation focuses on online reviews.

Ultimately, a single review - positive or negative - can tip the scale in favor of one company over another.  No doubt, the power of reviews on Google+, Yelp, Angie's List and other local search directories continues to mount.

Consumers are forming opinions faster and need to read fewer reviews before the trust (or don't trust) a local business.  This puts increased emphasis on local businesses to manage their online reputation closely and ensure that any negative reviews are dealt with in a swift and positive way. Review prominence in search results is also rising, as they often appear for a business just below their company website and make up the majority of the corresponding top 10 search results.  Major search and review sites weigh online reviews very highly, and the online "word-of-mouth" credibility they offer local business is huge.  Reviews are gold citations for local marketers, and without them, many businesses risk not being found in local search results.  

With all of these challenges, how can local marketers reap the benefits of online reviews for the best local search visibility?  
We will discuss online reputation management and ways to increase online reviews.  We will also discuss ways to mitigate negative reviews.  

Mastermind Facilitator:
Lori Piencykoski founded Netco Design, LCC in 2000 after spending a successful career in the insurance industry spanning claims, management and sales. She realized web design and SEO (search engine optimization) were under-served areas that had the potential for tremendous growth. She became a Certified Internet Webmaster and works her “magic” to produce unparalleled results in the areas of web design and now more important than ever SEO. Lori prides herself in spending time with her clients and getting to know their businesses to help them fully engage their internet presence. Lori works with each client to determine which social media platforms, website tools and SEO/SEM options will yield the best result for their business.

Thanks to our Host:
Ricky P's Orleans Bistro - providing authentic New Orleans Cuisine, Oysters & Cocktails. Open for lunch, dinner & Sunday Jazz Brunch. Live entertainment every weekend.

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