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Zoom Workshop: Be Your Own Publicist

  • 26 Mar 2020
  • 11:30 AM - 1:30 PM
  • Zoom
  • 7


Registration is closed

Every business wants publicity. But in a crowded media landscape, its more competitive than ever to get your message noticed and heard among journalists and social influencers. In this hands-on workshop, you’ll learn what the media wants, needs and how to give it to them. Topics include:

  • The Art of the Pitch
  • How to be irresistible to journalists
  • The 5 Golden Rules of Media Relations
  • Ways to get social with reporters and influencers

You’ll go home with a ready-to-use press release (if you choose), the tools to create your brand’s key messages, and a better understanding of how to promote your business to the media. So bring your laptops, tablets, questions, and dilemmas.

Storyteller and strategist, Candace Rotolo is founder and principal of Point of View Communications. She specializes in media relations training and coaching business owners, executives, and entrepreneurs simple ways to get their brand noticed by the media. Candace has helped place clients in prominent outlets such as Redbook, Shape, Associated Press, CBS News, and other local, regional, and trade outlets.

A former award-winning journalist who spent nearly two decades working as a TV news reporter/anchor, magazine editor and freelance writer, Candace offers clients her unique perspective on what businesses need to get their message noticed in today’s competitive media landscape.

About Sponsor:

PurePoint Financial empowers our community to save more. You can expect market-leading CD and savings rates, no monthly fees and all the flexibility and convenience you’ve come to expect, with 24/7 access from your computer, tablet or mobile devices. Plus, our Financial Centers and Client Support Center are staffed with knowledgeable experts who are always available to help you choose the right savings strategies for you. At PurePoint we’re also proud to offer clients a “green” banking experience that’s completely paperless and electronic wherever possible.

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