Zoom Workshop: Building an Effective Bio

An effective professional bio is a valuable and flexible piece of content marketing. Whether your goal is to increase your presence in your current industry, brush up your professional look to pursue new opportunities, or create copy for website or print, a captivating bio can help you gain clients and referrals.

Have you tried to start writing about yourself only to stare at a blinking cursor while feeling plagued with writer’s block? You are not alone, but the good news is with a few pointers, you can create a bio that will convey your value, encourage connections, and make you shine!

The sell is in the story, and this hour-long workshop with Q&A to follow will show you how to:

• highlight your leadership skills.
• select the content to include.
• spotlight your soft skills.
• emphasize your achievements.
• tweak a bio for different purposes (presenter bio, website, social media, print)
• format your bio for good readability.

Meet your presenter:

Geneva Maresma is a communication strategist/copywriter who revels in uncovering the heart and mind behind a brand to develop an intelligent, mission-based messaging strategy. She is also a certified speech-language pathologist who provides professional development services such as accent refinement and diversity and inclusion training on topics such as accent bias in the workplace.

Whatever your communication needs, Geneva can show you how to increase your value by using the right words to convert the curious into clients who will become your raving fans!

Connect with her on her FB page at Geneva Maresma, Communication Strategist or through her website at www.genevamaresma.com.