Zoom Workshop: Influencer Content that Converts

Acquiring influencers who create content that isn’t gimmicky, canned, or stale isn’t as easy as it seems. You already know that leveraging content creators, aka “Influencers,” to promote your brand can be a genuinely powerful tactic when you do it correctly.  So, how do you ensure meaningful content creation? 

Learn how to leverage your influencers to create on-brand, impactful content and avoid the pitfalls of “brand commercials” from influencers who are only seeking the highest bidder.  In this session, you’ll gain:

1. Five must-haves to ensure stellar content creation

2. How to properly brief your influencers with outcomes in mind

3. Practical tools to judge influencer/brand fit

Who should attend?  Brand Marketers or Business Owners actively using influencer marketing or considering incorporating it in their content or advertising strategies.

Brittany Ward is a brand marketer with 13+ years of industry experience working with brands including Burger King Corp, Buffalo Wild Wings, Disney, and Fox Sports Florida.  After a successful career resulting in double-digit brand growth, international headlines and viral stardom, Brittany is now focused on growing CreateCollabs.com -- the first and only platform to give direct influencer access to brand campaigns for authentic advocacy and content solutions.