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Zoom Workshop: The Power of Words

  • 29 Oct 2020
  • 2:00 PM - 3:00 PM
  • Zoom

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The Power of Words: Words create, shape, clarify, connect, change lives.

We are often told that they comprise only 8% of communication. However, what if your boss called you in and, using her best tone of voice and body language, she happened to say, “You’re fired.” How important were those two words in that communication experience?

Communication Skills Advisor Elizabeth MacDonald contends they those two words eclipsed anything and everything. They were shocking, heart-stopping, and life-dismantling.

In this workshop, we’re going to see an experiment and hear stories that will underscore the power of something many of us occasionally dismiss: our words. 

Those attending will experience the power of words and discover:

  • Their physiological / neurological effects
  • The life-altering results when people take time to choose the precise words to describe their feelings and situations
  • How some words can sabotage other words and our message.
  • How to use words to our benefit.

Elizabeth’s company is intentionally named The Verbal Edge—with an emphasis on words while also teaching all aspects of communication skills.

She is beginning her twelfth year of working with individuals and groups to polish their communication skills—in everything from presenting to asking fascinating questions.

Her background focused on words: teaching high school English; enjoying being a TV anchor, reporter and talk show host in Northern Indiana and the Norfolk/Virginia Beach area; and before that, interning at KPIX-TV in San Francisco.

She has a BS in secondary education from Indiana University and completed her graduate studies in Broadcast Communications at San Francisco State University.

She is the author of Sharpen Your Verbal Edge: 101 Tips to Enhance Professional Communication Skills.


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