3RD WORKSHOP HAS BEEN MOVED TO 3/19
REMINDER: All zoom workshops including mastery series are recorded and a link will be sent to all registered guests following the live presentation.
Search engine marketing is incredibly important for any business with a digital presence of any kind. Search engines deliver 10 times more traffic than social media, for starters. No matter how many brand-building campaigns you're engaging in, search engines and search engine marketing should be at the core of your digital marketing efforts.
During this 4.5 hour mastery series, Lori Piencykoski will help you make the most out of Google for your business.
February 12th - Google Business Profile
Lori will guide you through everything you need to know about Google Business Profile—a powerful tool to elevate your business’s online presence and connect with more customers. Whether you're new to GBP or looking to optimize your current setup, this session is packed with actionable insights to help you stand out in local searches and on Google Maps.
You’ll learn step-by-step how to create, claim, and verify your Google Business Profile, ensuring your business appears accurately and attractively to potential customers. We’ll explore proven strategies for optimizing your profile, including adding compelling descriptions, high-quality photos, and relevant business details to make the best first impression. Additionally, we’ll discuss how to improve your local SEO, so your business ranks higher in search results.
We will also cover key features like responding to customer reviews, sharing updates through Google Posts, and using analytics to understand how people interact with your profile. These tools are designed to drive engagement, increase trust, and turn searches into loyal customers.
Whether you’re a business owner, marketer, or entrepreneur, this webinar is your opportunity to master Google Business Profile and start growing your business today!
February 26th – Unlocking Success with Google Ads
Are you ready to harness the power of online advertising and drive meaningful results for your business? Whether you're a small business owner, marketing professional, or entrepreneur, this beginner-friendly webinar will teach you how to effectively use Google Ads to grow your online presence, connect with your target audience, and achieve measurable success.
Google Ads is the world’s leading online advertising platform, enabling businesses of all sizes to reach potential customers where and when it matters most. But navigating its features can feel overwhelming if you’re just starting out. That’s where this webinar comes in!
In this interactive session, you will:
Understand the Basics of Google Ads: Learn what Google Ads is, why it’s essential for businesses, and how it helps you reach your audience with precision.
- Step-by-Step Campaign Setup: Get a detailed walkthrough on setting up your first campaign, from defining goals and choosing keywords to writing engaging ad copy and selecting the right audience.
- Strategies for Success: Discover proven techniques to maximize ad performance, optimize your budget, and improve click-through rates.
- Avoid Common Pitfalls: Learn about the most frequent mistakes new advertisers make and how to steer clear of them.
- Measure and Improve Performance: Master the art of tracking your campaign’s success using key metrics and ongoing optimization strategies.
This webinar is packed with actionable insights and practical tips to help you create campaigns that deliver results. Whether you’re looking to increase website traffic, generate more leads, or boost sales, this session will provide the foundational knowledge you need to succeed.
What You’ll Gain:
- Confidence to launch and manage your first Google Ads campaign.
- Practical tools and resources to help you get started right away.
- An understanding of how to optimize your campaigns for better ROI over time.
Whether you're just getting started or looking to refine your skills, this webinar is your opportunity to unlock the potential of Google Ads and build campaigns that drive success.
March 12th - How to Get Your Business Seen on Google - Practical Tips for Local SEO, Blogging, and Social Media
Want to boost your business’s visibility on Google and attract more local customers? Join us for an engaging and practical webinar where you’ll learn actionable strategies to get your business noticed in local search results, build trust with customers, and grow your online presence.
In this session, we’ll cover:
- Blogging for Local SEO: How to create content that ranks and connects with your audience.
- Social Media Strategies: Tips to drive engagement and build your brand online.
- The Power of Reviews: Why reviews matter and how to get more of them.
- Quick Google Business Profile Tips: Simple updates that make a big impact.
Whether you’re a small business owner, marketer, or entrepreneur, this webinar is packed with practical advice to help you stand out in a crowded digital landscape. No technical jargon—just easy-to-follow steps you can implement right away.
What You’ll Learn:
- How to optimize your content and social media for local audiences.
- Simple strategies to generate positive customer reviews.
- The role of fresh content in boosting your SEO
By the end of this webinar, you’ll have a step-by-step roadmap to increase your online visibility and drive more traffic to your business. Plus, you’ll gain practical tools and tips you can use immediately to make an impact.
Don’t miss this chance to transform your online presence and connect with more customers.
Lori Piencykoski: Digital Marketing Strategist and Online Presence Expert
Lori Piencykoski is a distinguished leader in the field of digital marketing and the founder of Netco Design. With over 20 years of industry experience, Lori has built a reputation for delivering innovative and results-driven strategies that empower businesses to excel in the digital landscape. Her expertise spans website design, search engine optimization (SEO), Google Business Profile optimization, reputation management, and social media marketing.
Renowned for her client-centric approach, Lori tailors each solution to align with the unique goals and needs of her clients, ensuring measurable outcomes and long-term success. Her work consistently demonstrates a commitment to excellence and a deep understanding of the complexities of modern digital marketing.
In addition to her professional endeavors, Lori is an active mentor and educator, regularly conducting workshops and webinars to share her insights on the rapidly evolving world of digital marketing. Her dedication to advancing both her clients and the industry exemplifies her leadership and expertise
