Breakfast Workshop: You're Worth It!

You’re Worth It: How to Price Your Offerings with Confidence and Strategy

Pricing your products or services is one of the biggest challenges for new business owners. The internet is full of conflicting advice—some say to match your competitors, while others say to charge based on your perceived value. But the truth is, there’s no one-size-fits-all formula.

In this workshop, Business Architect Theresa Mazzuco will break it all down and explore a balanced, strategic approach to pricing that works for your business. Attendees will learn:

• How to analyze competitor pricing without falling into the comparison trap.
• Why pricing purely on “value” can backfire if the value isn’t clearly communicated.
• How to calculate costs, set profit goals, and factor in your unique brand positioning.
• Strategies to confidently sell at your chosen price point by effectively communicating value to your audience.

Participants will leave with practical tools and a step-by-step framework to confidently price their offerings in a way that aligns with their business goals, value proposition, and market.

Thanks to Bayfirst Bank for sponsoring and providing a light breakfast.

About Theresa & Your Business Blueprint:

At Your Business Blueprint, we guide first-time business owners through the exciting journey of launching and scaling their ventures. As your dedicated Business Architects, we design customized strategies that lay solid foundations for new businesses, helping clients navigate the essential steps from ideation to execution. Our services include crafting detailed step-by-step guides, delivering engaging online courses, and providing hands-on 1-on-1 coaching that empowers entrepreneurs to confidently build their dream businesses. We specialize in breaking down complex processes into manageable, actionable plans, ensuring each client walks away with a tailored blueprint for success. With a focus on clarity, simplicity, and growth, we are committed to being the trusted partner that every new business owner needs to make their vision a reality.