Working Women of Tampa Bay is teaming up with Top 100 Small Business Champion, Top 100 Small Business Podcaster, and nationally published Content Marketer and Social Media Strategist
Deborah Shane to create a content marketing boot camp series. These workshops will help you boost your business and branding and take you to the next level with practical, simple tools and strategies for using content marketing customized for you and your business. We will be working in a workshop workbook through all three sessions.
APRIL 12TH: CONTENT MARKETING 101
What is Content Marketing and Do You Have a Strategy?
During this first session we will present an overview of what content marketing is for today’s small business and marketing landscape. This includes blogging, emarketing, podcasting, video, article writing, webinars. How can you Educate, Inform, Inspire people to trust you through content marketing?
APRIL 26TH: CREATING CONTENT TO BRAND YOUR BUSINESS
Develop Your Top 15 Content Marketing Topics Checklist
During the second session, we will identify the best content areas and topics that can brand you and your business in your key area/s of expertise. What do you do, how do you help people and how do you create content around that? Identify the top 5 content marketing topics you want to be aligned with. Develop 10 more complimentary topics as well in a content marketing template. During this session we will develop 2 blog titles and an outline for them.
MAY 1OTH: DELIVERING CONTENT VIA BLOGGING & SOCIAL MEDIA
During this third session, we will look at the tactics you can use to market, promote and deliver the content you create. How can you ship it to your customers, community and followers. 10 Ways to Deliver Your Content. How to use the tactics together and in tandem.
Content Marketing Tactics we will cover include:
LinkedIn
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Email Marketing
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Facebook
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Video
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Twitter
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Workshops
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Podcasting
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Networking
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Webinars
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Speaking
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Admission to this series includes all workbook materials & lunch. You can attend as a series or individual classes. If you register and pay for the series, there is considerable savings.