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  • 13 Feb 2012 11:42 AM | Working Women (Administrator)
    The Business Card Blues
    Written by: Debbie Lane C. Ht.

    One of the first things a new hypnotist does is get a business card.  We are proud of what we do and anxious to get the word out.  We have been told to put that card into the hands of everyone we meet.  I know I did the same thing.  I looked at who was successful in other arenas and followed their example.  

    At the time I began, real estate was booming and everyone was swimming in prosperity.  I noticed that the most successful people had their pictures on their cards.  People are more likely to hold onto a photo, so my picture went onto my card.  

    It is best not to try and be all things to all people in an ad.  So, rather than put a laundry list of everything hypnosis could do for an individual on my card, I put my contact information (especially my website once it was up and running).  Using top quality, glossy paper, in order to appear successful, I ordered 1000 cards to start and was off and running to networking meetings.  

    Like the rest of the crowd, I put my cards at a table where people could pick them up.  I pressed my cards into as many hands as I could.  I swapped cards like a trading card fanatic, greedily counting the number of cards I held at the end of every meeting.

    When I got back to my office, I placed the cards in a “to be filed” pile.  Some even made it into my data base.  At one point in time, I could have papered my office with other people’s business cards.  Not any more.  Nor do I give my card away so freely.  I have stopped putting them at the materials table as well.  If you want my card you have to ask for it.

    I realized that when people were loaded into my database without any kind of personal relationship or request, they weren’t happy getting newsletters.  Some might even call it SPAM, even though my name was being added to every list in town.  This was a solid reason not to give my card out so freely.  Further more, if a card is shoved into my hand, it ends up in the trash bin.

    I now ask for cards when I make a real connection with someone.  I ask for several cards, so that I can refer my clients to them when appropriate.  I place those in a card holder I keep handy.  I will send a short hand written note after receiving the card, mentioning our meeting and offering help if and when appropriate.  

    No more feeding frenzy at networking events has actually improved my relationships with those I do encounter and increased my enjoyment of the event.  Try it, go ahead, leave the cards behind and find out how much better known your reputation becomes!


    ©   Debbie Lane C.Ht. (727) 781- 8483 www.wisdomhypnosis.com
  • 17 Jan 2012 8:30 AM | Working Women (Administrator)

    In my hmmm hmmm years of living on this earth, I have never met one living soul that didn’t like to hear their name.

    If you want to impress someone, bypass the diatribes about your oxford degree, surviving 30 days at sea on a raft made of shark skin, or how you won that contest in college eating the most hotdogs. Make an instant impact, the fastest and simplest way, by remembering and voicing their name.

    But….what if you can’t remember the name of the person you’re speaking with?

    Whatever you do, never say “I forgot your name,” or “I can’t remember your name.” Those kinds of statements will just make the other person feel unimportant, and forgotten.

    Instead, say something like, “Your name is right on the tip of my tongue,” or “It’s been such a long day, could you tell me your name again?”

    Of course, you’ll make an even better impression if you can remember the person’s name in the first place. Try these 9 simple techniques to help remember names:

    • Listen. Really listen when someone is telling you his or her name. Sometimes instead of listening, we’re thinking about what to say next. Don’t do this. Listen to the person’s name and say it out loud as soon as possible, “It’s so nice to meet you, Tammy.”
     
    • Repeat. After meeting someone new, say the person’s name a few times to imprint it in your memory. Use it while speaking to the person, but not so frequently that it feels awkward.
     
    • Nickname. Give the person a nickname that helps you remember them (Tall Tammy, for example). If you use this technique, make sure you don’t say the nickname out loud, keep it to yourself!
     
    • Write it down. Write down names and identifying information (or enter them in your Blackberry, iPhone, iPad, etc.). After you meet someone and go your separate ways, write down the person’s name, where you met them, and something that will remind you of what you discussed. This is especially helpful at networking events.
     
    • Spell it. If a person has an unusual name or the name has more than one spelling, ask them how they spell it. If a name is generally spelled only one way, like Robert or David, you could ask if they prefer Bob or Dave. Always ask before shorting another person’s name. Don’t assign them a nickname.

    If you have trouble remembering names, use these simple tricks to help names stick. Use them to make a bigger impact by calling others by name and making others feel as special as they are!

    For 4 more tips, check out Patricia Rossi's blog at http://www.patriciarossi.com/2012/01/how-to-remember-names/

    To book Patricia Rossi for a speaking engagement, personal appearance, TV, radio, or print media, please contact:

    Patricia Rossi
    Cell: 727-457-0070

    Phone: 727-375-0375

    Email: patricia@patriciarossi.com


  • 17 Jan 2012 8:00 AM | Working Women (Administrator)
    Every January 1, I would wake up with the best of intentions. Each year I had resolved to improve and live a better life. Then, by February, all thise ideals are out of the window. Failing to fulfill New Year's resolutions can be soul crushing. I felt weak and I didn't want to think I would be stuck  living the same dreary life, slogging through the days forever.

    Then I discovered the secret to keeping my resolutions and meeting my goals!

    Now, when I set a goal, I know I can reach it and so can you!

    I can help you reach and keep your goals!

    A few tips to keep in mind:

    • Be sure your goals are realistic. It sometimes help to chunk down your goals into small steps that you can track. Keeping track of each small success you make toward reaching your larger goal will keep you motivated. 
    • Write your goals down. It may help to see a list of items on paper to keep your motivation strong. Keep your list with you and refer to it when you need help keeping your resolve. 
    • Talk about your goals, don't keep your resolution a secret. Tell friends and family members who will be there to support your resolve to change yourself for the better or improve your health.                                                                                     
    • Use the buddy system. Find yourself a buddy who shares your goal and motivate each other.



    Debbie Lane C.Ht.

    "Unlock Your Natural Potential"

    (727) 781-8483 office
    Facebook
    www.wisdomhypnosis.com
    http://wisdomhypnosis.blogspot.com/




  • 18 Nov 2011 12:55 PM | Working Women (Administrator)
    We are excited to announce that we are working on the 2012 WWOTB Directory due out in January. We are printing 700 copies this year. They will be distributed free to members as a pocket guide of resources. This is a supplement to the web directory that is more for searching key words than finding people based on industry.

    In order to be listed in the directory, you have to be renewed through 2012. So for those of you up for renewal - it's best to consider annual membership to take advantage of this perk.

    There are several advertising opportunities to benefit your business.
    - Full page ads (B/W and Color)
    - 1/4 page color profiles
    - Business card size ads

    Advertising rates start as low as $50!
    Ad packages with renewals start as low as $125!
    80 1/4 page color profiles available! First come, first serve!

    As a perk of being a member, you can be listed under one industry category but can pay an extra $10 to be listed in other categories as well. You can also pay an extra $25 to be listed at the top of a category.

    If you are interested in advertising opportunities, email wwotbdirectory@gmail.com. Some of the advertising is "one franchise per category" - so don't delay. Also, the first 20 members to sign & pay, get to choose a cool freebie!

    Ad orders will be taken starting December 1st.
  • 14 Nov 2011 3:28 PM | Working Women (Administrator)
    It’s a well known fact that women can do it all; now they can have it all too! Working Women of Tampa Bay has coordinated the ultimate shopping experience for busy woman who deserve indulgence and need to prepare for the holidays! The Think Pink Women’s Boutique & Expo is a night of mini spa treatments, exciting makeovers, free samples, gourmet food and wine tastings along with a selection of dozens of local vendors showcasing their unique holiday gift ideas.

    The only way to shop is by turning your to-do list into a night out with the girls! You’ll network with other female professionals and chat over a glass of wine while supporting local women-owned businesses. Relax, rejuvenate and connect with some complimentary spa treatments and retail therapy!

    This private shopping event is free for members and only $5 for non-members. The first 150 women will receive a complimentary glass of wine, appetizers and a Yelp tote filled with goodies! Avoid the craziness of Black Friday at the mall and join us at our 2nd Annual Holiday Shopping Expo hosted at the Shriner's Activity Center in Tampa on November 30 from 6pm-9pm.

    We are proud to present our generous sponsors: TBT, Yelp, White Book Agency, BABM Magazine, Good Living Magazine, Health and Healing Touch Wellness Center, Exploracise, Motivating Other Moms, Vault Denim ~ Pinellas, Grow Financial, Chevy - Night of 1000 Toys, Rinnova MedSpa, Darren Pena Salon, Brandi Kamenar Image Design Studio, Center for Weight Loss Management.

    Succulent snacks and wine will be provided by: Quintessence Catering, Napa Flair, Carrabba’s, Costco and Melting Pot.

    Our fabulous vendors include: Scentsy, Miche Bag, DP Fitness & Wellness, Thirty-One, Stella & Dot, Intensity Academy Sauces, Arbonne International, Willow House, Park Lane Jewelry, Mary Kay, Silpada Jewelry, Sickle Hunter Financial Advisors, Jewel Kade, Sencere Moments Photography, Indigo Blue Boutique, One-Stop Cruises, Marcus Designs, Growing Up, Connect for Success, Falling Star Photography, HaleyGrace, Spa Sundara, GiGi Hill Bags, The Chrysalis, Nikken and Illuminated Publishing.

    Jessica Rivelli, the founder of WWoTB says, “The mission for the Think Pink Expo is to give our members and other women in the community the opportunity to shop from each other during the holiday season. Local retail sales help support friends, family and neighbors. We believe events like Think Pink help boost our local economy and increase consumer confidence in our community.”

    Working Women of Tampa Bay has over 10,000 social media fans and more than 600 members between in its flagship chapter and the newly launched Working Women of Central Florida. The organization’s core principles are to help educate, motivate and inspire female professionals and women business owners. Visit the website to register to attend and to learn more about membership and our extraordinary events calendar!

    You can register for Think Pink at www.workingwomenoftampabay.com. For more details email workingwomenoftampabay@gmail.com.

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  • 12 Nov 2011 8:49 PM | Working Women (Administrator)
    Blog by Brenda Tillmann

    Having been born and raised in the Deep South, one of the most hospitable sayings I remember is “Y’all come back now, ya hear”. It was (and still is) as common as “please” and “thank you” and served with a smile on a daily basis from just about anywhere one would find them selves whether it is at church, a neighborhood cookout or a local business. You’ve surely heard that expression while watching a television show or during a movie at some point in your life. But for any business owners, a returning customer is essential to survival.

    For the entrepreneur, it’s vitally important to learn how to build a base of customers who return to your business time and again. Here are five tips and strategies to foster loyalty with your customers with style, ease and grace:

    1. Be Committed. Being committed doesn’t mean that you have to leave everything else and cater to the needs of just one client and forget about the others. It means being fully invested in their success; dedicate yourself to helping them achieve the results they desire. Go out of your way, do what needs to be done, what you agreed on in the first place, and above all, treat your customer’s as you would want to be treated.

    2. Appreciate your customer’s 
You can never thank someone enough if it is sincere. A "thank you" can go a long way. Tell someone you appreciate his or her business in person, on the phone, or better yet, a personal hand-written note by mail. When was the last time you received a note saying, "Thank you for your business. I appreciate the opportunity to have you as my customer"?

    3. Provide Quality, Not Just Quantity. Make sure your services are the best value for the money. You do not need to lower your prices simply because your competitors do, make sure your customers know that you are worth the extra money and why. To do this, you must give value first, don’t add it. Put value in your customer’s hands before you even ask them to buy anything from you. Find something you customer’s value and give it to them.

    4. Continue To Understand Your Customers Needs. Ok, so you’re good at what you do, but that doesn’t make you the best there is, because there is always someone that can do better than you on your heels. You must stay current with what your customers expect and need from you. It’s a terrible feeling to discover your customers have left because you were not providing what they needed. Needs change, so thrive to make yourself better, sharpen your skills everyday, that’s what makes you money.

    5. Keep In Touch. One of the most important, and so often over-looked, ways of getting repeat business is to simply follow-up with your customers. If you’re in the habit of providing a service/product to a customer, then you cash the check, and forget about him or her, I can assure you that you won’t get business from that client again. With a Follow Up Strategy in place, it only takes a minute to send an e-mail, a post-card or give a call to a previous client, tell her you really enjoyed working for her, was a fun project, and that you’re always available to answer any questions she may have. Build a relationship with your clients, get to know them, they’ll come back and be more likely to send business your way.

    Bottom line: You cannot afford to lose your hard earned customers. What are you going to do today to make sure they continue to do business with you?

    Brenda Tillmann specializes in helping entrepreneurs attract idea clients, build strong client relationships and close more sales in less time with her customized programs and mentoring. If you want to get clients calling you instead of you chasing them, visit her to schedule your complimentary 30-minute 1-on-1 Define Your Sales Success Analysis and Strategy session at http://www.BrendaTillmann.com.

  • 10 Nov 2011 8:45 PM | Working Women (Administrator)
    Blog by Brenda Tillmann

    It’s important to remember that when you meet someone for the first time, you have an opportunity to make a real connection, or you can simply pass on your name and be forgotten. Successful relationship-building requires more than just handing out business cards. To build long-lasting, solid and mutually-beneficial relationships, a little homework and a little thoughtfulness goes a long way. Here are my tips for making a powerful impression that brings lasting results.

    Do Your Homework - Research the People You’re Meeting

    If you’re meeting someone in particular, research the person or people you’re meeting. Lots of resources exist that can give you both professional and personal reference material. The Web is a source of unlimited information, with things like company websites, personal bios, work histories, resumes, and portfolios; depending on who you’re meeting, you may be able to find a wide range of information about your contact. If the Web doesn’t produce any useful information, you could check with the company where your contact works, to see if they have any marketing information containing professional info about your contact. You could also check your local library for periodicals, such as magazine stories, newspaper articles or professional interviews. Depending on how public the person is that you’re meeting, you may be able to find everything from the name of a spouse to the first place they worked after college. Use the information you find when you meet your contact. Talk about common interests, such as being a parent, alma mater, hobbies; whatever common bond you can form with your contact can help you form a good relationship. Ask about things near and dear to the person’s heart – not just business talk – and you’re well on your way to forming a real connection.

    Show Genuine Interest by Asking Questions
    Getting to know people to form real connections is an art that can easily be mastered.  Ask questions about everything; not just their professional life, but their personal interests and family life, too. The more you show that you’re genuinely interested in them and  understand, know and really “get” the person, the better your relationship will be, and the more business opportunities you’re likely to gain. Be a real person to your connections, too – if your new business partner volunteer’s information about their spouse then open up and talk about your spouse. The more personal you can make your relationships with people, the better your long-term success with those relationships will be.

    You Must Be Sincere

    Everyone can have fun building good relationships – all you have to do is be genuinely interested in people. Enjoy getting to know your business colleagues, or even the person you met in the coffee line today. Forming connections with people can help in all aspects of your life, and even random connections can help your business in unexpected ways. You never know when someone will refer a key contact; an affiliate who may have great products for your prospects, or a business associate that could make your product a high-demand success!
    Remember what your mother taught you as a child, to have friends you must be a friend.  Don’t just see people as stepping stones to a better business. Take the time and make the effort to form real, legitimate connections by getting to know people, and I promise good business will follow naturally. 

    Brenda Tillmann specializes in helping entrepreneurs attract idea clients and close more sales in less time with her customized programs SMART Marketing TM and Sell by Not Selling TM. If you want to get clients calling you instead of you chasing them, sign up at http://www.BrendaTillmann.com.
  • 07 Nov 2011 8:44 PM | Working Women (Administrator)
    Blog by: Liane Caruso of Limelight Marketing Consultants

    Women entrepreneurs are truly fabulous. We commit ourselves to owning a business, diving in head first and sharing our business dreams with anyone who will listen. One of our biggest strengths is one of our biggest weaknesses, and as women entrepreneurs, we overcommit!  We naturally take on too much, wear way too many hats and can quickly become overwhelmed. And before you know it, we can easily – without intention – set ourselves up for failure.  One way to avoid that is have a solid, strategic marketing plan in place. Haven’t you ever heard “He who fails to plan, plans to fail?” Ladies, we love planning parties, dinners and events, so let’s plan for our business!
     
    Many new business owners don’t take the time to create a plan because the plan in itself is overwhelming.  But, without a plan, how do you know where you’re going or where you’ve been? Have you laid out a budget? Who is going to help you execute your plan? How can you tell if your efforts are successful or where are the budget pitfalls? The purpose of the marketing plan is to define your market, identify your customers and competitors, determine your strengths and weaknesses, outline a strategy for attracting and keeping customers, and to identify and anticipate change.
     
    Knowing your customers is the cornerstone to your success. If you don’t know their likes, dislikes or expectations how do you assume to fulfill their need? If you’re marketing to the wrong target market, you’re wasting a lot of time, energy and hard-earned money.  Also, make sure you have identified your competition including their strengths and weaknesses. How and what are their marketing efforts? What is successful for them?
     
    Set your goals and objectives. This is like a big To Do list for your company. What woman doesn’t love a To Do list? Be bold! If you want to be a 3-million dollar company in three years, why not set that expectation for yourself and your company? Mary Kay Ash, one of the most successful women in business said, “Shoot for the moon and you’ll land among the stars.”
     
    Establish a budget. “What should my marketing budget look like?” You have to spend money to make money.  However, there are MANY cost-effective marketing options out there to explore so make sure you’re weighing your options and getting multiple quotes.
     
    Basically, without a well thought out plan, you will be reacting, which could lead to additional spending that is not aligned strategically with your sales objectives and goals for the year. Give yourself a couple of months to create the plan and it does not have to be set in stone. Your company and marketplace will evolve and your plan should too. It’s a living, breathing document that will help guide your day-to-day activities.
     
    Need help? There are consultants out there who can help you create a strategic marketing plan for your business. One comes to mind that I’m particularly fond of: Limelight Marketing Consultants. Call or email anytime with questions to liane@limelightconsultants.com or (813) 388-9384.
  • 11 Oct 2011 8:44 PM | Working Women (Administrator)
    Blog by Patricia Rossi

    I am frequently asked by people who find themselves uncomfortable in social networking situations, “What can I do to become more relaxed?” Many people,not just those  who consider themselves an introvert or shy, find it difficult to communicate with people they don’t know very well.  As a result, they may find they lose out on business opportunities.

    Keep in mind, people like to do business with someone they know and feel they can trust. So, the next time you are heading to a social networking event, see it as an opportunity to make new friends and this will naturally turn into new business contacts.

    Following are a few tips to improve your networking experience:

    • Practice conversation. Wherever you go, see it as an opportunity to practice conversing with people you don’t know – the grocery store, coffee shop, bus stop, gym, doctor’s office, or spouse’s family functions. If you see someone idle, strike up a conversation. What’s the worst that could happen? Every opportunity gives you a chance to reflect and then build upon the next experience, making it easier each time.
    • Wear a smile. Just keeping a smile on your face gives others the overall impression that you are a positive person. If you only maintain a blank stare, people will write you off pretty quickly. You only get one chance to make a first impression, and your expression may be the first thing people notice.
    • Remember names and faces. All too often people say they forget someone’s name immediately after an introduction. Make a point of paying attention at introductions and remembering the person’s name. Equally important is to remember the face that goes with the name. This makes a person feel important and they will have a positive reaction toward you as well.
    • Ask questions. If you don’t know what to talk about with someone, ask something you would like to know about the person. Ask them about their hobbies, what they like to read, something about the meeting, where they got their designer shoes that you just love and have to have. People like to talk about themselves, so you can take the focus off of your own uneasiness and put it on what you would like to know about the other person.
    • Listen, listen, and listen some more. Often times we are focused on what we should say next and we are not really listening to what the other person is saying. Make direct eye contact with the person you are speaking with and listen carefully to what is being said, then the conversation will flow easily. It won’t take long before you and this person who was a stranger only a moment ago now feels like a new friend.
    • All of the above suggestions are things you can and should practice in public settings. Then, the next time you go to a networking event, you will be much more comfortable with making conversation, making new friends, and ultimately developing great business contacts.

    Wishing you much happiness and success!

    Patricia Rossi, America’s Etiquette and Protocol Coach, www.patriciarossi.com
  • 28 Sep 2011 8:43 PM | Working Women (Administrator)
    Blog by Leah Turner of Turner Time Consulting

    OK, I must admit, Time Management is not the most exciting topic to discuss in a blog. We are all adults, and basically we should know how to manage our time, right? We all know about the Stephen Covey - Franklin Quest systems. And we all know that if we don’t manage our time, our time will manage us, blah, blah, blah. So, what the heck am I doing writing a blog about boring old time management? Well, I want to change the way we look at time management and make it Sexy, Fun, and Exciting!! Impossible, you say? Well, give me a moment of your precious TIME and let’s see if I can change your mind!

    When I left the comforts of the corporate world several years ago to start my own business, I had to make a shift in the way I looked at and managed my time. I used to do exactly what we are all told to do; I would make a list of everything I needed to do, prioritize that list, and then schedule each task into my day. Once a task was complete, I happily CHECKED it off the list and moved on to the next item.

    Efficient, but boring! So, when I started my own business, I realized this system just wasn’t working for me. Why not, you ask? Well, when you own your own business the phrase ‘Time is MONEY’ takes on a whole new meaning!

    You see, it is not so much about completing a specific task in order to check it off your list as it is about building your business, your referral base, and your revenues.  Here are three time management tips:

    1. ASSIGN A DOLLAR VALUE TO YOUR TIME: This was probably the single most important step I made in my new sexy, fun, exciting Time Management program.  Let me explain….let’s say you want to gross $100,000 in one year. That breaks down to $8,333 per month, or $2083 per week (based on a 40 hour work week), or $52.08 per hour.

    So, basically, every hour during your workday is worth $52.08. So, how is that best utilized? Is meeting with a vendor you KNOW you are never going to use worth your time or would that time be better spent asking them to send you over their information via e-mail? Do you really need to have that 45 phone conversation with your friend at 3 pm in the afternoon? (Not unless he or she is paying you for it!). Is it really worth your $52.08 per hour to attend that workshop, luncheon or event?

    I have several realtor clients, and it is amazing what happens to them once they ‘get’ this concept. No longer are they spending seventeen hours schlepping potential buyers to 35 properties on a weekend! They do a much better job of pre-qualifying and determining their clients’ needs before they waste their precious time (and gas!) driving them across the city!

    2. NO LONGER DO THOSE THINGS WHICH DO NOT BENEFIT MY BOTTOM LINE: It’s ALL about the ROI (return on investment), baby!  I am a firm believer in networking, but I am a firmer believer in ROI. Take a look at your networking schedule. If you client base is new home builders, how much sense does it make to network with a group that has no builder members? None. Or, let’s say your job or business requires you to conduct or attend a lot of meetings and there is NO WAY you can avoid it. Make sure those meetings are productive. Set an agenda. Do you really need to waste the first thrity minutes of a meeting talking about who got booted off  ‘Dancing with the Stars’?

    3.  SCHEDULE TIME FOR YOU: Just as it is important for you to schedule your money-making activities, it is equally important for you to schedule your personal time. And, I promise you this, once you have put steps 1 and 2 into place, you will be amazed at the amount of additional time you will find in your day! Make  that a priority as well. After all, YOU deserve it!

    People, there are never going to be more than twenty-four hours in a day. So, it is critical that you make the best use of your time in a way that is going to be profitable and productive to you! Look at managing your time the same way you look at planning a vacation! You do the upfront research, you plan the activities you want to do, and then you DO IT and have a great time! Remember, time flies when your having fun!

    Founded by Leah Turner, Turner Time Consulting offers marketing services, business coaching and company training programs. Turner Time Consulting partners with businesses and individuals to create a 'blue print' for professional success, and then we provide the solutions to get you there.

    info@TurnerTimeConsulting.com
    (407) 709-6816
    http://turnertimeconsulting.com

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